Pátek 13. Allwyn
We turned a superstition into a viral campaign.
We gave Friday the 13th a fresh perspective. Instead of a day of bad luck, we turned it into a celebration of good fortune through a creator-led campaign that naturally combined entertaining content with driving awareness and sales of Sportka and Eurojackpot.
The campaign was recognised as Best Influencer Campaign by the “Pod vlivem” podcast.
